TARGET DEMO: 25-54 Adults, with an emphasis on the 31-49 target
With a listening area of over 778,300 people, WFRB is the most popular country station in the Tri-state Area. WFRB plays the very best new country songs, mixed with time-tested hits from the 80’s through today. You’ll hear today’s superstars like Kenny Chesney, Taylor Swift, Brad Paisley and Keith Urban – plus country greats like Garth Brooks, George Strait, Alan Jackson and Tim McGraw.
WFRB air personalities bring the music to life, sharing stories about the songs & artists while interacting with listeners through contests, birthdays, and more.
For decades WFRB has been a frontrunner in area radio listenership and always one of the most listened-to stations.
WFRB has the largest coverage area of any FM radio station in the Tri-state area.
Every weekend is special on WFRB with great special programming that make every weekend of the year fun and exciting. And when it comes to big events, WFRB covers them all. If it’s happening in the Tri-state WFRB is there in a big way. WFRB loves community involvement.
WFRB hits the money demo with top-shelf local personalities, weekend specials, topical news and weather information and one-of-a-kind promotions.
TARGET DEMO: 25-54 Adults with a 30-49-core focus
GO 106 (WKGO) is the soundtrack of the baby boom generation...better known as the money demo. We play the greatest rock songs from 1970’s and 80’s including Led Zeppelin, Pink Floyd, Van Halen, the Rolling Stones, U2 & Aerosmith. And when classic artists like Tom Petty, AC/DC and Bruce Springsteen release new albums, we give our listeners a taste of their new tracks.
GO 106 is a mainstream station, targeting the largest portion of area residents. Classic Rock is a stable format, freshened by GO 106 daily features like Today in Rock History, Led Before Bed, heavy community involvement, and V.I.P. concert ticket promotions.
GO 106 reaches both men and women equally, a testament to the delicate balance of highly researched music designed to appeal to all listeners.
GO 106 is perennially a top rated station and attracts loyal listeners with timeless songs from the greatest rock artists of all time.
GO 106 offers a truly Tri-state coverage area and more, reaching Maryland, West Virginia, Pennsylvania and Virginia.
The GO 106 signal reaches over 778,300 radio listeners. Listeners with money to spend.
TARGET DEMO: 35-64 Adults with a 45-64 Target
WTBO first launched the Adult Standards format in 1987. It is one of the most successful formats at reaching the upscale 35-64 demo. It attracts an active loyal audience who controls 89% of the nation’s wealth.
WTBO’s format combines the top testing gold songs from the world’s most popular artists from the 50’s thru the 70’s, including Frank Sinatra, Barbra Streisand, Neil Diamond, Nat King Cole, and Andy Williams.
WTBO’s Adult Standards also injects carefully researched songs from more contemporary artists like Celine Dion, Michael Buble, Rod Stewart, and Diana Krall.
It’s the best of both worlds, placing our station strategically between the Nostalgia and Soft AC formats, aimed right at the Baby Boomer generation.
WTBO’s personalities make the station really shine. They are all seasoned, major-market pros. Jeff Rollins, Carl Hampton, Chick Watkins, and Don Reid deliver America’s best music with experience, enthusiasm, and class.
The sound of WTBO’s Adult Standards is totally unique and winning in the Tri-State.
TARGET DEMO: 25–64 Adults with a 35 to 54 Target
Talk Radio 560 (WFRB-AM) is the most listened to AM radio station in the largest portion of its listening area, which is considerable. Talk Radio 560 boasts the largest signal area of any Tri-State station (AM or FM) it can be heard from near the Baltimore-Washington metro area, to close to Pittsburgh Pennsylvania. The Talk Radio signal 560 reaches a population of well over 778,300.
Talk Radio 560 offers two of the 3 most-listened to announcers in America: Rush Limbaugh from Noon to 3pm and Glenn Beck from 10 AM to Noon. Mornings are anchored by Quinn and Rose, noted as the highest rated morning show in Pittsburgh and also heard daily on XM Satellite Radio.
The balance of the day features Dennis Miller afternoons, John Gibson nights, Alan Colmes, late night, and Kilmeade and friends overnight. In a decidedly conservative area, it’s no wonder Talk Radio 560 is loved by so many people.
Listeners of Talk Radio 560 are passionate about the station, strong in their opinions, and knowledgeable about current affairs, making them a perfect target for advertisers looking to imprint their brand on a loyal audience.